Loa Volcano Vaporizer Concept Project

Strategy, branding & Product Development

It seems almost week by week; public perception of cannabis is changing. The medical and recreational user base is rapidly expanding to include people from all walks of life. As fast as this phenomenon is moving, the products that are associated with it are not. The driving goal behind Loa is to shift perception by creating a beautiful ‘on display’ object that aims to de-stigmatize cannabis related paraphernalia. The result is a celebratory upscale in-home product experience that better reflects the ever-widening user base.